 | What is Happy Toothpaste? |
 | This toothpaste in delicious strawberry and melon flavors loved by children and adults gently cleans teeth while protecting them against bacteria that cause bad breath and tooth decay. |
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| | How does Happy Toothpaste stand out from other toothpastes? |
| | Happy Toothpaste contains hydroxyapatite, a substance used in artificial bones and tooth roots that has repair, whitening, anti-cavity and anti-bacterial properties when included in toothpaste. It also reduces bad breath and fills in crevices for teeth to look naturally polished. |
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| | Happy Toothpaste is also free of triclosan, fluoride, sodium lauryl sulfate and abrasives for your safety. It creates less foam and rinses out easily, leaving behind a refreshing feeling. As it is exceptionally refreshing, Happy Toothpaste can be used as a toothpaste and mouth freshener. Before rinsing out, swish around in the mouth with water as a mouth freshener.
Also, Happy Toothpaste comes in delicious strawberry and melon flavors made with natural flavoring, loved by children and adults. |
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| | What is triclosan? |
| | Triclosan is a substance included in many household products for its anti-bacterial action. It can be found in hand washes, shower gels, toothpaste, detergent, cosmetics, toys and even clothing. |
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| | Why is Happy Toothpaste triclosan-free? |
| | Happy Toothpaste is formulated to be triclosan-free for your safety. Research from the United States shows that triclosan mixed with chlorinated water releases chloroform. When absorbed through the skin, chloroform may cause depression, liver disorder and even cancer. The U.S. Environmental Protection Agency (EPA) has registered triclosan as a pesticide.
Happy Toothpaste contains o-cymen-5-ol, a safer anti-bacterial active ingredient that has been approved by the U.S. Food and Drug Administration as a food additive. |
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| | What is fluoride? |
| | Fluoride is commonly added to toothpastes and drinking water as it is thought to be able to help reduce tooth decay. However, there has been controversy surrounding fluoride. Some scientists suggest that fluoride may cause gum damage, slow down the self-repair ability of gums and harm the immune system by inhibiting white blood cells and increasing free radicals in the body. It is also said to be cancer-causing as it may damage DNA. |
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| | Why is fluoride banned from tap water in some countries? |
| | Research has revealed that fluoride increases cancer risk, and this scientific evidence is leading to the ban of fluoride in tap water in an increasing number of areas. Countries that do not have fluoride in tap water include European countries such as Norway and Finland. Other countries such as Singapore, Malaysia, Australia, Canada and the U.S. carefully regulate fluoride levels in water to ensure safety. |
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| | Why is Happy Toothpaste fluoride-free? |
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| Many newer formulations of toothpaste are fluoride-free. Happy Toothpaste is formulated to be fluoride-free for your safety. It contains hydroxyapatite, a safer substance used in artificial bones and tooth roots that has repair, whitening, anti-cavity and anti-bacterial properties when included in toothpaste. It also reduces bad breath and fills in crevices for teeth to look naturally polished. |
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| | Will fluoride-free toothpastes cause tooth decay? |
| | No. Tooth decay is caused by bacteria that produce acids when foods containing sugars or starches are eaten. Bright & White Toothpaste contains hydroxyapatite, a safer substance used in artificial bones and tooth roots that has repair, whitening, anti-cavity and anti-bacterial properties when included in toothpaste. It also reduces bad breath and fills in crevices for teeth to look naturally polished. |
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| | How do I avoid contact with fluoride? |
| | Use fluoride-free toothpastes such as Happy Toothpaste. Avoid fluoridated water by distilling it. You can also avoid beverages such as soft drinks, beer and fruit juices bottled in areas where water contains fluoride. |
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| | Why does Happy Toothpaste create less foam than other toothpastes? |
| | Rich foam is not needed for toothpaste to function well. In fact, the foaming agent used in most toothpastes is sodium lauryl sulfate (SLS), which has raised safety concerns. Research has found that a concentration of more than 0.01% of SLS leads to cell death; most toothpastes consist of 0.3% to 0.5% SLS.
There is no SLS in Happy Toothpaste. Its alternative ingredient, sodium lauroyl sarcosinate, is also a foaming agent. In addition, it is safer and has anti-bacterial effects. Approved by the U.S. Food and Drug Administration, sodium lauroyl sarcosinate can even be used as an indirect food additive. |
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| | Why are abrasives harmful to teeth? |
| | Abrasives in toothpastes are common and can constitute around 50% of toothpastes.
Abrasives can help to remove dental plaque on teeth enamel, and polish teeth for greater whitening effect and shine. However, the latest research shows that long-term use of toothpastes containing abrasives can erode enamel.
Where teeth and gums meet, abrasives can cause receding gums and even loss of teeth. A study on Chinese middle-aged and elderly published in the Chinese Journal of Stomatology reported that the rate of dental defects among those who brushed teeth regularly was 43.08%, while that of those who did not brush teeth was only 2.45%, indicating that there were ingredients in toothpastes such as abrasives that caused dental defects.
Japanese dentists discourage using abrasive-containing toothpastes. Abrasives may be claimed to be safe, but they can cause more harm than good to teeth. |
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| | How do I tell if my toothpaste contains excessive abrasives? |
| | Rub the toothpaste on the shiny surface of an unwanted compact disc. Wipe away the toothpaste. If it leaves behind scratches on the compact disc, the toothpaste contains excessive abrasives. However, it is best to use toothpaste not containing any abrasives.
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| | Do E. Excel toothpastes contain abrasives? |
| | No. All of E. Excel’s toothpastes—Bright & White Toothpaste and Happy Toothpaste (Strawberry Flavor, Melon Flavor)—do not contain abrasives. |
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| | What are the consequences of brushing teeth immediately after consuming sports drinks? |
| | The sugar in sports drinks can soften enamel, making it more susceptible to damage by abrasives in toothpaste. In 2004, British dentists discovered that carbonated drinks increase a 14-year-old’s risk of tooth erosion by 220%.
Tooth erosion is worse than tooth decay, which is caused by reactions between sugar and bacteria on plaque. Tooth decay damages areas between teeth or the topmost areas of teeth. In tooth erosion, acids dissolve away smooth, hard enamel, exposing dentin and even roots of teeth. |
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| | When should I use Happy Toothpaste? |
| | Use twice daily or after meals. |
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| | How should I use Happy Toothpaste? |
| | Apply to a toothbrush, brush all areas of teeth and rinse. Before rinsing out, swish around in the mouth with water as a mouth freshener. |
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| | What are the soluble micro-particles in Happy Toothpaste? |
| | Soluble micro-particles in Happy Toothpaste are enriched with mint and Oxyginberry Complex to gently clean teeth, including hard-to-reach areas. |
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| | Are flavorings used in Happy Toothpaste safe? |
| | Yes. The flavorings used in Happy Toothpaste are natural and safe. |
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| | What causes bad breath? |
| | Bad breath can result from bad dental hygiene. Not brushing teeth can cause food particles to remain in the mouth, aggravating bacterial growth between teeth, around gums and on the tongue, causing bad breath. |
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| | How do teeth become stained? |
| | Aging and some foods such as coffee can stain teeth |
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| | Can people with sensitive teeth use Happy Toothpaste? |
| | Happy Toothpaste is gentle on teeth. However, please consult a certified dentist if you have any dental problems. |
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| | What is the difference between Happy Toothpaste and Bright & White Toothpaste? |
| | Choose one according to your preferences. Happy Toothpaste comes in delicious strawberry and melon flavors loved by children and adults. Bright & White Toothpaste has a refreshing flavor. |
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